At a distance of more than fifteen years and 34 films, the Marvel Cinematic Universe’s feat is surprising in its scope. Not only is it a franchise that has become one of the most profitable, successful and diverse in the world of cinema. As well as a completely new approach to the world of entertainment, designed to become an important milestone in the creation and exploration of sagas of particular complexity. Moreover, to demonstrate that this experience can be successful and become a starting point for the perspective of the seventh art, based on deep public participation in the central story.
They certainly seem like very deep concepts for adapting superhero stories. But the truth is that Marvel, led by Kevin Feige, has turned traditional into the starting point for projects that are also much more adult than they seem. Especially because they use traditional characters and settings to tell all sorts of updated twists related to current sensibilities. The Marvel Cinematic Universe is more than just a franchise. This is a way to understand traditional blockbuster like something more complex.
To prove it, we’ll dive into five ways the Marvel gaming world changed cinema forever. From a commitment to stories that were intended to be universal, to a way of creating a functional and increasingly ambitious mythology in various formats. All in order to explore a phenomenon that will be remembered in the future as a complete rethinking of the type of cinema, the goal of which is the type entertainment that claims to be more than just a pleasant pastime.
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An increasingly solid universe

Because the post-credits scene iron man (2008) announced the Avengers Initiative, the Marvel Cinematic Universe only grew in size. And this is thanks to the ability to connect series of films with each other in the same way as stories do on paper. An idea that was born at the insistence of Kevin Feige himself, This allowed Marvel to analyze its films as parts of a whole.
And while it was a matter of trial and error, the franchise was able to find a way to tell stories that featured its most famous editorials. From a distance, it may seem like a matter of fan goodwill, enthusiasm, or sound investment. But the truth is that the saga has huge achievements in terms of continuity. chronological details and setting.
This allowed him to correct mistakes made in other similar projects and improve the formula for success. Moreover, learn from your mistakes – which are many more serious than you can imagine – until you find a balance between quality and continuity of the project. Most likely, the Marvel method will become an immediate reference point for similar projects in the future. As well as the range of skills and good ideas to consider.
Good characters in the hands of great actors

In the Hollywood industry, and especially in the casting industry, there is a “before” and an “after” to Marvel. And all thanks to the way the franchise broke the old axiom that actors with big names – or, at least, with high ambitions – They would never accept a role in a superhero movie.
From the success of casting Robert Downey Jr. as the iconic Tony Stark to the success of casting Iman Vellani as Kamala Khan. The Marvel Cinematic Universe has shown that big budgets and stories destined to become box-office hits are not at odds with talent. Moreover, the Universe, constantly expanding, is an ideal place for new experiences. for actors and actresses of all nationalities and experience.
The most recent demonstration of the above? Robert Downey Jr. returns to play Victor von Doom in the highly anticipated film Avengers: Judgment Day. A twist that reinterprets the multiverse, heroism, and even Marvel’s point of view on their stories.
Make your stories symbolic

Although Marvel has fans of all ages and nationalities, some of its most famous heroes are, in fact, American icons. Because of this, the franchise had to think about making its characters more versatile. What’s the hardest lesson you’ve had to learn? Let your heroes They had to have compelling goals and motives for any place in the world.
This element is especially evident in the Captain America sub-franchise. In 2011, director Joe Johnston had to modulate Steve Rogers’ patriotic and essentially American nature to create a more nuanced version of the character. So, the hero played by Chris Evans in Captain America: The First Avengerwas, in addition to a symbol of US values, emblem of Western cultural values.
The change was well received, and Captain Rogers became one of the main figures in the saga. In fact, part of the formula was the intention to give the House of Ideas superheroes more scope in their goals and objectives. Which shows that Marvel This leaves some valuable lessons for similar future projects.
Learn from mistakes

Kevin Feige himself is the first to admit that there was no clear plan for creating a Marvel Cinematic Universe. Besides the fact that the film series will cover parallel stories, the truth is that the studioThrough his mistakes, he discovered the strengths of his saga.
From humble beginnings to one of the highest points since Avengers (2012), to the climax of the saga with Final (2019). This, having passed through the turbulent fourth phase and, finally, the as yet unfinished fifth. Marvel managed to overcome its darkest moments and find a way to survive. This allows us to demonstrate that a project of this nature requires flexibility and Ability to adapt to change.
Good example? How the franchise managed to overcome the Jonathan Majors fiasco. As the main villain of the multiverse saga, accusations and then accusations against the actor of domestic violence put future projects in jeopardy. So Marvel had to act quickly to find a way to solve the dilemma of who could be the enemy of Earth’s heroes from now on. Which led to the appearance of the long-awaited Doctor Doom and a completely new point of view on the saga. The lesson about the use of resources that the study leaves for posterity is more than clear.
Great Cinematic Events

It started with Avengers 2012, found its highest point in Final and Marvel promises to exceed all expectations Secret Wars And Avengers: Judgment Day. The great House of Ideas crossovers—or cinematic events—have become a subject of interest to understand. the success of the franchise and its future projections.
There are many reasons, but the main ones are that each of these turning points leads the franchise to a specific end. What allows you to view and again a rethinking of everything that has been told so far.
The Marvel formula, which has been around for over fifteen years and already has a generation of fans, benefits from this reinvention, which keeps its stories always fresh. Something that shows that entertaining cinema can create its own codes.and also maintain their quality with their help.
Source: Hiper Textual
