Light yearone of the best Pixar films of recent times, is on its way to Disney+. The animated feature film will premiere on said platform next year. August 3rd World. So, if you haven’t had a chance to see it in theaters or want to see it a second time from the comfort of your home, you can now mark the date on your calendar.
With the advent of Disney+, it didn’t take long for Mickey Mouse directors to offer their new feature films through their service. In the vast majority of cases, it only takes about three months after theatrical release to see them on Disney+. This strategy began due to the barriers imposed by the pandemic, as part of the audience could not go to cinemas. However, in a “normalized” situation, the company maintains its plans.
Now, unlike other titles that have appeared on Disney+ in recent months, as is the case with Doctor Strange in the Multiverse of Madness, light year it did not do well at the box office. At the time of this writing, the new Pixar is barely up and running. $213 million internationally. Without a doubt, this figure is far below expectations, especially since this is a film that, in a certain sense, is a spin-off of the legendary toy story.
Light year he had a hard time at the movies
Why light year failed at the box office? Even before the premiere, it was known that there would be a homosexual kissing scene, which caused controversy as it was a film intended for minors. When the premiere day came the controversy escalated to a level Disney may not have anticipated.. The above sequence has been used by a certain section of the public to qualify the entire feature film as “bad” or “terrible” – in many cases they have not even seen it. Today, “voice to voice” can lead to the failure of production, and this is the best example.
Less than 48 hours had passed since the premiere, as film industry analysts saw negative reaction of the audience in social networkschanged their forecasts for the collection light year. It wasn’t hard to see that Pixar and Disney were headed for a big bust.
Another point that would also hurt Light year is that during the pandemic years, the premiere of new Pixar projects took place directly on Disney +. Some analysts believe that this spoiled the image of the animation studioleading to lower expectations for his next works.
In addition, the marketing campaign Light year was called into question because, surprisingly, Disney was unable to fully convince the audience that they enjoyed the trilogy toy story so many years ago. It is also impossible to ignore the fact that its premiere coincided with the feature film expected by many: Jurassic World: Dominion.
All these factors combined led to disappointing results at the international box office. Can Disney+ fix its bad reputation? Light year? Seems complicated…