This morning we got the news that Netflix has lost another 1 million subscribers. However, the company’s net income was $1.44 billion.
A few months ago, the platform launched a test program in Chile, Costa Rica, and Peru that required subscribers to pay extra to share accounts with friends and family. In these cases, users will be charged an additional fee to add a new member to their Netflix account using the individual sign-in associated with the main account.
Yesterday we already learned that this was extended to Argentina, El Salvador, Guatemala, Honduras and the Dominican Republic with a slightly different system, but with the same base.
With all this on the table and the core belief of the company that the loss of subscribers is mainly due to this aspect, We’ll see if it continues to roll out password sharing fees to other regions.
Along with this, Netflix still working on a cheaper version with ads. This is his main asset for attracting those potential users who are gradually leaving the platform for others.
In a recent note to shareholders, the company announced that it expects to be ready to launch its advertising platform. at the beginning of 2023.
However, curves appear here, as if that’s not enough. you may find that you do not have access to some of the services available with your regular plan.
“Today, the vast majority of what people watch on Netflix, we can put on an ad-supported service. There are some things that we can’t and that we’re negotiating with the studios about, but if we were a product today, members of the advertising tier would have a lot of experience.”explained during the call.
It’s not yet clear if there’s a 100% exact date or if this new feature will finally be included, but of course, Netflix has said it plans to “start with a few markets where advertising costs are significant” , what does that probably mean USA and UK.
Source: Computer Hoy
