Sidney Suini became the object of acidic contradictions that do not cease to grow. Especially because, in addition, this, according to, is affected – and develops – directly in the center of complex American current political debates. The most unusual? That the scandal is not related to the statements of the model and actress, but in the jeans campaign American eagleIt turned into an inconvenient moment about conservative debate. Thus, Suin almost became a symbol of the magical movement, led by Donald Trump. So that even the American president I had words of supporting the actress among disputes.
The truth is that the campaign American eagle starring Anyone except you It became viral, and then a large scandal for several different reasons. Firstly, the accusation is that the actress is obviously sexualized. This is because Sidney Synyn poses in the advertisement, while the camera directly focuses his neckline. In fact, the intention of advertising is so clearly about this that the translator himself mentions this in advertising. Later, ask to look at the face when you perform.
But the really controversial element of the campaign lies in the word that it uses as a slogan. Authorized Sidney Suini has excellent jeans, It is based on a seemingly harmless game of words between genes and jeans. While the actress is in the pan American eagleHe explains that he inherited his blue eyes and the blond hair of his ancestors. “My genes are blue,” concludes the actress. Then the male storyteller adds: “Sidney Swini has great jeans.”
Complex political moment
The analogy is obvious, and although it can be interpreted as a connection with a long inheritance of jeans pants in American culture, this phrase also applies to something more complex. Especially because in a sense, it seems to glorify a racial ideal in a politically complex era. A controversial turn that immediately caused a very complex discussion about the terms and the use of the language to talk about good or bad genes. The extreme that led to the discussion of Eugenics and the superiority of the whites. Everything in the middle of the climate every time More rarely regarding ethnic identity in present -day North America.
The situation has become more complicated, because, in fact, during the first weeks of advertising, which contained several different videos and fences, it affected complex problems. In all parts of Sydney, Swini could be seen with blue jeans, checking the engine of your Ford Mustang or just walk, always focusing on his clothes. But on one of the most conflicting images, the actress changes the poster that says: “Sidney Suini has excellent genes” So the word Genes be marked and replaced jeansField
Nevertheless, the most critical announcement in which the actress says. Especially because the game of the camera, between his face and appearance, with the word genes and jeans, has an obvious meaning. Especially when President Donald Trump mentioned several times that “bad genes” are associated with violence or crime. The scandal was immediate, and the translator was accused of using her image to confirm the ideas of superiority about the Aryan race. The situation became worse when the Vice President JD Vance publicly supported Sidney Suini. This is announcing this Online screaming was a lack of common sense and distortion of political left.
Dispute in climbing
The situation around the campaign became even worse when Sydney Suini recalled various accusations of their political position. A few months ago, the actress was awarded as a republican voter – something, which was checked after the scandal, as well as in favor of the sexualization of women. The American Eagle Perezosa campaign and poorly written was also accusedIn addition to the desire to benefit from a more conservative audience.
In the midst of contradictions, the brand shot the video of his official accounts. But no, a huge advertising fence for the Times -Square, in which one of the most contradictory advertisements continues to see with the word Genes On the other hand, the deleted company, the company insisted on a statement published on August 3 that the campaign was only about jeans, and emphasized that any other interpretation is wrong. Despite this, the campaign seemed to have immediate consequences. August 5 Advertising Dankin For his new summer drink in the title role, Gavin Kasleno. Reason: in advertising, the actor ascribes his tan to good genes.
On social networks, the discussion has become complex debates about the limits of current advertising. In particular, when this seems to delve into political debate, which caused Donald Trump’s measures against emigrants and his emphasis in nationalist discourse. For his part, Sidney Suini has not made any statements, but for now, it seems, he occupies the worst part of the debate. On August 3, he was publicly superimposed during the premiere AmericanYour last film. Something, which seems to demonstrate that the scandal around his image did nothing but the beginning.
Source: Hiper Textual
