Maybe, animation film work with plasticine – that is, in plasticization or clay content– the most famous The nightmare before christmas. But the most relevant study specializing in this style is Aardmanto whom do we owe Chicken Escape: Farm Escape. He too shortest short film in history dot.
It’s worth talking about. Not only because it is a curious work of art, but also because it was accepted in Guinness Book of Records. It all started when Daniel Fletcher, a professor at the University of California at Berkeley, put together portable microscope that could be connected to a Nokia N8 phoneUpscale then. The professor’s intention was for this technology, CellScope, to be used for medical diagnosis.
The Finnish multinational company, of course, had to sell its new mobile device. They were in a difficult situation. After years of dominating the mobile market, the arrival of the iPhone and Android has brought them face to face with a bitter reality. They were bleed market share. Nokia needed to show that they were capable of producing high quality smartphones with high performance. Therefore, he invested a huge amount of budget to marketing This will help her present herself in a positive light compared to her rivals. They turned to the advertising agency Wieden + Kennedy. And from there it came dot.
dotthe most insignificant feat of Nokia and Aardman
The agency hired Aardman to shoot a short film that was supposed to serve as an advertisement for Nokia itself. But some technical adaptations had to be considered. According to Marketing Weekengineer Lew Gardiner “worked with the Department of Physics at the University of Bristol to develop own production cell CellScope“. And the studio used a 3D printer to turn tiny computer-generated objects and characters into something physical out of plastic resin.
The efforts of Sumo Science, directed by Ed Patterson and Will Studd, are dot. Ninety-seven seconds of recorded animation with Carl Zeiss optics, 60x magnification and twelve megapixels. During this short period of time, the nine-millimeter-tall woman runs away from the threat, like in a platform video game, and eventually decides to turn around and confront her. To do this, they had to make up to fifty dolls in different poses and move them with tweezers.
Kit the filming area was no more than one and a half meters long. “It was a real challenge to deal with such a small scale and have the patience to see it through,” Ed Patterson said. Who was surprised that it turned out better than he and his colleague Will Studd expected. And for Heather Wright, Aardman’s executive producer, the project was “great, challenging and very exciting for the studio.”
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At the time, and from the point of view of those responsible, Nokia’s contribution was considered “absolutely unique, one of those rare cases where idea and execution are completely interdependent”. Not in vain, dot It has received fifteen advertising awards and a Webby Award from the International Academy of Digital Arts and Sciences, an Internet Oscar. and was included in Guinness Book of Records 2011 for “character animation in time-lapse photography smallest in the world”.
But the artists Aardman they didn’t stay there. They came up with the opposite design of the miniature woman and her scaled-down scene. Brokered by Wieden + Kennedy short a sip was shot by Suma Science from the same phone in the largest frame-by-frame animation set up to date. And neither this news nor SuburbanAnother short film that Edward and Rory McHenry filmed with the Nokia N8 last year made this mobile phone capable of competing with the iPhone 4.
