This is a well-known practice in classical television as well as in its general consumption. Channels that counteract the successful products of others, with the aim of stealing the audience. Perhaps an analogy between Game of Thrones: House of the Dragon from HBO Max and The Lord of the Rings: Rings of Power it may be somewhat forced once its most superficial layer has been laid aside, but it is there anyway.

After the prequel to George R. R. Martin’s stories premiered on August 21, in less than two weeks – on September 2 – we will have the first two series Rings of Powera commitment to return with all its splendor, budget – and we’ll see if I’m right – the submerged universe created by Tolkien.

That Amazon has decided to release two episodes at the same time, while HBO is going to release one episode per week, is not trivial. On the one hand, to satisfy the fans, and on the other hand, to play with the calendar. Thanks to his decision to release two series at once, rings of power season 1 ends a week before dragon house.

Will it work to keep conversation and debate going, or will it be overshadowed by anticipation of the end of Targaryen history? This is something we will only find out in mid-October, when both stories are over. What seems obvious, whether you want to hide it or not, is that counterprogramming has, in a sense, reached streaming.

Is the competition real? If that’s the case, then HBO wins big.

Searching Google for what we’re looking for – sorry for the redundancy – has become a good way to find out how trending or popular something is.

Here is a comparison of the trends of both series in Spanish:

The result is obvious, a prequel to Game of Thrones According to this, he wins by a wide margin, although his next premiere was able to determine this.

Of course, audience data tells us that there is a lot of interest in new adventures in seven kingdoms. According to the company, 9.9 million viewers watched the first episode in the US alone.

With this number “House of the Dragon” was the best original series premiere in HBO history..

The disparity of interest between the two series could be a blow to Amazon given the cost of both bets. The budget for the first season of the new version of Tolkien’s stories was $465 million, and the new battle for the Iron Throne is estimated at between $150 million and $200 million.

Each platform with its own franchise

While Amazon is counting on its vast pool of e-commerce and cloud computing revenue to support its bets on original content, rings of power this is your first major investment in proprietary content.

For its part, for Warner Bros. Discovery the second part of the franchise Game of Thrones a lot to prove and get up. Last season Game of Thrones This left a bitter taste in the mouths of many fans.

At the time, HBO was owned by AT&T. Now Discovery has teamed up with Warner Bros. and the new owners have a new streaming strategy. With the company stealthily filming shows and movies from HBO Max and postponing completed projects, things are now up in the air as HBO Max teams up with Discovery+ next year.

Yes dragon housewhich costs between $15 million and $20 million per episode, falls short of expectations., the next phase of the Game of Thrones franchise could quickly disappear. Responsibility you also share Rings of Power.

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Amazon has a five-season plan for its big bet, a plan that will gobble up over $1 billion in production costs and could take nearly a decade. With such an investment, the company is unlikely to abandon the series, even if the number of viewers is lower than originally expected. And the fact is that Amazon, unlike Warner and HBO, has another business behind its content commitments.

Anyway, What seems clear is that both series have upped the ante in streaming. and original content, honing the swords of two platforms looking to create or create their own franchises, in a new era where Disney already has many big brands, Netflix is ​​fighting to make them so powerful – through products like weird thingsand they all strive to have their own big bullet with which to counter-program and retain their users if necessary.


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Source: Hiper Textual
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