Netflix has a serious problem. First, after a few decisions that customers don’t like: remove shared accounts, cancel series customers love…
The latter, as a result of the former, began to lose customers at a diabolical rate despite growing steadily over the course of a decade. From the perspective, it seems that the war of flow is close to losing its king.
With HBO Max growing at an unstoppable rate and Disney+ getting stronger with new channels and exclusive content with great media capture, Netflix is beginning to doubt it can stay there. For all this, a cheap subscription decision to attract customers makes sense.
Bloomberg explains that Netflix is investigating the possibility of fixing the price of its own product. Ad-supported new tier for $7-9/month, half of your most popular current planIt costs $15.49 per month without ads.
Aim attract subscribers who want to watch some ads for a lower monthly fee. The key will be to find a careful balance between reaching a more cost-conscious consumer and still delivering an enjoyable experience.
Netflix plans to sell around four minutes of ads per hour for the ad-supported service. Much less than most of its peers, according to people familiar with the company’s plans.
The company will show ads before and during some programs, but not after.. He also tells advertisers that he wants to make smaller deals upfront so as not to overcommit and overwhelm viewers with ads.
Netflix plans to introduce its new cheaper option in the last three months of the year in at least half a dozen markets. We do not know whether Spain is among the selected countries.
The company said the full rollout may have to wait until early next year. Details of the service began to emerge as Netflix made plans and met with business partners.
The new fee could generate $8.5 billion annually for Netflix worldwide by 2027. Including subscription fees and ad sales, according to media consultancy Ampere Analytics.
No streaming services currently showing ads in Spain, if we remove Prime Video, always showing ads for their content before the selected series/movie starts.
Source: Computer Hoy
