A cheap, ad-supported Netflix plan may arrive sooner than you think. The streaming platform is working to roll out its cheapest subscription to bring it to users as soon as possible. It is supposed to debut on November 1, not in 2023.
The reason for moving forward would be none other than beat disney+. Unless the house of Mickey Mouse plans to launch its own version of the service with ads – called Disney + Basic – on December 8th. If Netflix achieves its goal, it will be a little over a month ahead of one of its strongest competitors, which recently surpassed it in terms of subscriptions.
However, it is also important to be careful. While the cheap, ad-supported Netflix plan could launch in less than two months, I wouldn’t do it globally. This means it will only be available in a few countries initially. The full list is not yet known, although the US, Canada, UK, Germany and France were mentioned among the first to receive it.
As of now, Netflix has neither confirmed nor denied a possible launch of its ad-supported subscription on November 1st. This date was originally mentioned in the report Wall Street Magazine about the commercial strategy that the company will refer to in order to add advertisers.
The aforementioned media indicated that, according to one of their sources, the company wants brands to take over advertising throughout the year and complete the order by the end of September. payment in advance. It was known that Netflix would put a cap of $20 million a year on every firm willing to advertise on its cheap plan.
What is known about the cheap plan and with Netflix ads?
Rumors about a cheap Netflix plan have been floating around for months. But the company decided to make it official only after it learned that the number of customers had dropped dramatically. However, official details about its implementation there were few or none.
Initially, it was known that the company’s original intention was to launch an economic subscription during the last quarter of the year. Within months, new details have emerged indicating that it will indeed be available in 2023 and that it will not give access to the entire catalog available on the platform.
It later emerged that subscribers to the cheap Netflix plan were unable to download series and movies for offline viewing. Something that the public did not like, especially when there were rumors that the price of the plan would be $7 to $9 per month.
As for the ads themselves, Netflix has chosen Microsoft as the technology provider to include in their “programs”. The company’s idea was to show no more than 4 minutes of advertising for every hour of playback, dividing them into 15- and 30-second clips. They have appeared before and during TV series and films, though not in all of them. This is because Netflix’s original products will not show any ad content, though logically it remains to be seen if this will end up being the case.
