Google’s video streaming platform offers a very extensive collection of content that is not normally suited to the tastes of the users who visit it. To ensure that each individual has an optimal experience, YouTube has tools like the “Dislike” button or the “I’m not interested” button.
Both buttons are used to indicate to YouTube that the content the user is showing is either not interesting or simply disliked by the user. All this would be a positive thing if they really worked for something.. Research led by Mozilla and echoed by Android Healines reveals an unsavory secret.
To carry out this research 20 thousand people who volunteered for the trial were employed and also services and features such as YouTube Music, YouTube Shorts, YouTube TV have been excluded and of course users with a YouTube Premium subscription are also available.
Once we’ve clarified how they conducted the investigation, we’ll see how they clarified how they did it. YouTube interprets the tastes of users. What is seen in this research is that users who choose to hit the ‘dislike’ or ‘not interested’ button continue to see these topics.
YouTube doesn’t care if you don’t like the theme of the videos
In the data this means: Only video recommendations with themes that users flagged as uninteresting or disliked were reduced by 12%. The percentage is negligible considering that both the ‘Dislike’ button and the ‘Not interested’ button are presented so that users can get rid of the videos or themes.
YouTube has an explanation for this, but the truth is it doesn’t destroy data or make the buttons feel like they’re useless. As one person in charge of the video platform noted, YouTube doesn’t want to completely eliminate a specific topic as much as the user wants.
And, as for YouTube’s other services, youtube music, youtube shorts, YouTubeTV anyone YouTube Premiumthe user needs to be part of the platform, and the best way to do this is to have them participate in the selection of content, even if it’s a placebo.
Source: Computer Hoy
