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Netflix and CD Projekt Red see The Witcher’s repeated success with Cyberpunk: Edgerunners


achievements witch and new series Cyberpunk Edgerunners inside Netflix It also provides benefits in the sale of video games for CD Projekt RedIt strengthens a relationship that benefits the business of both parties beyond contracts.

Since the embarrassing movie Super Mario Bros. (1993), Hollywood tried to attract video game fans. And in most cases, it was a disaster.

But Netflix looks like he’s hit the nail on the head: instead of making live-action movies, animated movies or series, as in the adaptation of the acclaimed The Witcher video game trilogy and the new Cyberpunk Edgerunners series, an adaptation of the video game cyberpunk 2077both created by Polish company CD Projekt Red.


Cyberpunk Edgerunners – Final Trailer

It is true that there are both a series with real actors and an animated movie. witch They are based on books, not games. But you can see the effects of video games in them, and their success on Netflix wouldn’t be the same without the fans of the games that swept them away.

It’s a beneficial relationship because Netflix gains prestige and turns video game fans into subscribers, while CD Projekt Red monetizes the rights. But there is still more.

Cyberpunk blowback effect

As described by Orta Looper, a feedback is generated for CD Projekt Red that has proven very useful: witch Y Cyberpunk Edgerunners on netflix, The sales and usage peaks of video games skyrocketed.

When The Witcher season 1 premiered in 2019, The Witcher 3 video game equals the simultaneous player record it had at launch.

Something similar happened with cyberpunk 2077. Three days after the premiere of the Cyberpunk: Edgerunners series The number of simultaneous players on Steam has tripled, until you reach 37,000 at the untouchable Elden Ring level. five days later, the number skyrocketed to 85,555 players playing concurrently.

It’s a beneficial side effect that video game companies take into account. And one more reason to sell the rights to your hits to the broadcast giants.

Source: Computer Hoy

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