Warner Bros. Discovery has already offered to raise the price of HBO Max this year. What we didn’t expect is that they would make it a few days after one of the most anticipated releases on the platform. as you surely know Last of usbased on the popular PlayStation video game, will release on Sunday, January 15th.
HBO Max Subscription Price Increase Now This was only announced for the United States. However, it seems to be a matter of time before the rest of the world sees the same movement.
In a North American country, the service will cost, from today, $15.99 per month instead of $14.99. Thus, the increase is hardly a dollar. Since the cost of the platform depends on the economic situation in each region, we cannot guarantee the accuracy of the conversion (one euro in Spain or $19 in Mexico).
So, those who are interested in subscribing to HBO Max to enjoy Last of us they’ll have to shell out an extra dollar. For their part, those who have already signed up will see an increase over their next bill if payment is made after February 10th.
“This $1 price increase will allow us to continue to invest to offer culture-defining programming and improve the customer experience for all users,” they note in HBO Max (via IGN).
Growth is certainly not significant. However, the real problem will arise if these adjustments are permanent. In the case of Netflix, for example, subscribers expressed their dissatisfaction every time the price of the platform went up. The main question that comes up at this point is: Can HBO Max justify the growth?
The current situation with HBO Max, at least in terms of content production, is a far cry from that of Netflix. First, from the very beginning They focused on providing quality series and movies. instead of prioritizing quantity. This is the main reason why their productions are usually nominated at various galas.
Also, that same focus on quality has allowed some series to become the talking point when a new episode airs. Going no further dragon house managed to attract all the reflectors during the broadcast, which has already been achieved Game of Thrones in previous years. The same thing happened with Euphoria and it will almost certainly happen again with Last of us.
In fact, HBO Max knows the value of their content very well, which is why they already anticipated the price increase. In September 2022, Gunnar Wiedenfels, Chief Financial Officer of Warner Bros. Discovery, stated that the cost subscription was “underestimated” regarding the quality of their products.
However, at the same time, he acknowledged that HBO Max isn’t perfect. He noted that the interface is still not intuitive enough, and the situation will change when the service merges with Discovery+.
The alliance between HBO Max and Discovery+ will be another milestone for the service and possibly another price hike. Why? Just the current directory will add all the contents of Discovery+, and at Warner Bros. Discovery believes that the cost of a service should be proportional to the quality and quantity of the product. So you’d better get used to the idea that this is only the first increment.
Source: Hiper Textual
