In 1984, there was a lot going on in the overzealous and greedy America of the time. first minutes air, Ben Affleck, try to portray him at once in a summary of several confused years. It was an age of intense business competition, millions of dollars in minutes of profit and loss in the stock market, and the vanity of Wall Street. The screenplay by Alex Convery, Ben Affleck and Matt Damon depicts him in a series of blurry images too fast to be fully detailed.
But it also contextualizes what happens next. air transcends a mere tribute to the curiosity of the corporate world – how is it tetris, by John S. Byrd, and focuses on a larger idea. The film hints that the alliance between the rising star and the brand with no real market power was almost inevitable, that it was the result of a larger phenomenon.
The moment Nike took the plunge to leave its competitors behind and become an iconic brand begins in the midst of cultural upheaval. air he memorizes it and emphasizes it, moving from big financial triumphs to something more significant. From Apple’s decision to become a high-end commercial product to Wendy’s decision to compete in its own territory with the colossal McDonald’s. In the early eighties, the necessary climate was created for an event that would change the history of the sport.
air
Air by Ben Affleck depicts one of the greatest moments in the history of sports as a tribute to the era and lifestyle. The great American dream of success and prosperity returns to cinema out of curious innocence. It also looks at what surrounded the ultimate success of the Nike brand as a symbol of strength and team effort. The over-ambitious decade of the 1980s is shown in detail as the director retells everything that surrounded one of the most successful business deals of the 20th century. An excellent script from a charismatic cast and a brilliant performance by Ben Affleck, perhaps a role that marks his career.
air shows the evolution of American advertising
Phil Knight (Ben Affleck) knows what’s coming next. The actor plays the founder of Nike from a certain humorous point of view that gets darker as the story progresses. IN airthe character is a kind of predator who smells success instead of blood, as he himself has repeatedly stated.
But beyond exaggerated phrases and flashy polyester clothing, the executive realizes he must find a turning point in his company’s stagnation. He knows there’s something big about popular culture that idolizes sports stars who have become celebrities themselves.
air he is well aware that he is talking about a historical moment, but also that he must show from the side a sense of American glory and triumph.
A world of great competition on and off the field
So he addresses them at length in an atmosphere of urgency that is at times overwhelming. night he goes back and forth, trying to consolidate Nike, which was then considered only a manufacturer of good sneakers. A brand, lost among many of the same, must climb the slope of generic anonymity. To achieve immediate success, or at least find your own identity, and not just be a good quality product.
But he walks on difficult ground. Economic success translates into greater competition. scenario air delves into how an entrepreneur must deal with all kinds of pressure. At the same time, with an increasingly painful feeling that from one moment to the next, he will have to make a decision that will change the history of the company.
The greed of war for success in air
From the first episodes air explore interest Knight for taking advantage of the rapid movement of society around them. Money is everywhere, and the opportunity to become a celebrity is everywhere. The feature film returns to this theme again and again to show that an entrepreneur needs to make a decision either by intuition or by experience. His future and the future of everything he has built will depend on it.
Ben Affleck manages to bring dozens of nuances to the image that would be futile or unpleasant in less skilled hands. But the interpreter knows the line between ridiculous and almost grotesque optimism that is unintentionally funny.
Like Matt Damon Sonny Vaccaroin charge of persuading the very young Michael Jordan complex request. But her parents, especially her possessive mother Deloris (Viola Davis) knows that any mistake on her promising path will jeopardize her career. So, the answer to the question of whether to wear Nike shoes is not soon.
Corporate story.
However, the script justifies the progressive way of storytelling. Director Ben Affleck has a narrative momentum that uses tension to solidify more important ideas in the story.
air move carefully between the pitfalls of your plot, or unnecessarily repeat moments in a familiar story. Instead, he pays more attention to his secondary and, in particular, everything that happens during Knight chart a strategy for unbridled success.
When it finally arrives, the film reaches its best moments. Halfway between the pure optimism of a tongue-in-cheek version of American success and the story of a unique phenomenon, air blinds. Judging by its closing – stunning and exciting – it is clear that this is a celebration of something more than an economic and social triumph. It is also the recognition of men, not always as honest and naive as those who run around the field, who make this possible.
Source: Hiper Textual
