Amazon wants his original films and series to reach an even larger audience, so will start offering them outside of Prime Video. The news broke with the announcement of a new division called Amazon MGM Studios Distributionwhich will be responsible for licensing its rights to third parties.
As the name suggests, this division will be responsible for the distribution of both Amazon Original and Metro-Goldwyn-Mayer catalog products. An important fact, given that the latter has more than 4,000 films, including 180 Oscar winners, and 17,000 series of TV series.
With this new strategy Amazon will offer original titles outside of Prime Video for the first time. That’s how you like movies King of Zamunda, tomorrow’s war or No regretsand lines like Lovely Mrs Maiselcan be found on other streaming platforms, on international TV channels, or as in-flight entertainment on commercial flights.
According to the announcement, Amazon MGM Studios Distribution has also teamed up to help market major Metro-Goldwyn-Mayer franchises. Such cases James Bond, rocky And believeamong many others.
Amazon will offer its original products outside of Prime Video
It is understood that with this announcement, Amazon is starting to show its cards after the closing of the MGM purchase. Recall that the company founded by Jeff Bezos acquired the legendary Hollywood studio in May 2021 in exchange for $8.5 billion. However, the agreement was not formalized until March last year.
Now that Amazon is starting to offer its original movies and series to third parties. does not mean that Prime Video deprioritizes. There is nothing further from reality. Content will still be released on its own service and then licensed to other interested parties. However, it is not yet clear whether the company plans to maintain absolute exclusivity for some of the games that are the flagships of its platform, such as boys.
It is important to note that Amazon has previously distributed some products, but on a very small scale. What Amazon MGM Studios Distribution is now offering is global and could radically change the commercial scenario for platforms like Prime Video.
Of course, Amazon isn’t the first company to do this type of business. Earlier this year, Warner Bros. Discovery has announced agreements with Roku and Tubi (the latter of which is a US-only streaming service owned by Fox) to license 2,000 hours of content, both movies and series. While many of the included titles corresponded reality showinclusion of series such as Western world (HBO) and Raised by wolves (HBO Max).
Then it is obvious that there is a commercial streak that big corporations are slowly encouraging themselves to explore. So don’t be surprised if you soon start seeing Amazon Prime Video headlines on competing platforms or even cable TV in your country.
“Amazon has a global customer base and we have the means to reach them, who are consuming media in 100 different ways. If we can do it through third parties, it’s a virtuous cycle. Once we figured out the logic, we didn’t have to think for a long time, he assured Chris Oettingerleader of the new distribution division.
Source: Hiper Textual
