The gel gaming industry awaits the outcome of the complex acquisition of Activision Blizzard from Microsoft. The agreement would bring with it a wealth of some of the most important intellectual properties in the industry: from Call of Duty to Overwatch, through World of Warcraft and Candy Crash. But the list is still very long.
Precisely for this reason, the operation is in the crosshairs of the antitrust authorities of almost half the world: they want to understand whether and what imbalances such a takeover could create in the video game sector. Also because Microsoft sells the consoles and also has its own cloud gaming and Game Pass. All things that could potentially revolutionize the sector and disrupt the balance of power.
During a hearing for the FALLthe guarantor of the free market in Brazil, Microsoft executives have denied wanting to make Call of Duty Exclusive to Xbox. The spearhead of the fps genre will also remain available on Sony consoles, Redmond guarantees.
Microsoft executives explained that making CoD exclusive would make little economic sense. There would be many more drawbacks than benefits, starting with the risk of making the Call of Duty saga marginal. Yet CoD, with its millions of copies sold worldwide, is one of the most important assets within the Blizzard Activision basket.
Microsoft did the math: Making Call of Duty exclusive would only increase costs, with no real benefit in terms of user conversion Play station. Hence the categorical promise: “It will never happen. We don’t want and – above all – we can’t make CoD exclusive ».
Source: Lega Nerd
