Continued decline in iPhone 13 mini sales predicts Apple will harvest a major failure for a device that wants to punctuate its niche It is being brought to market under the promise of a high-quality yet accessible phone based on an unrivaled cost-benefit ratio by its competitors.

But one question is forecasts, the other is the reality of the market. The latest figures show devastating results for the mini. Reached only three out of every 100 iPhone buyers in the United States.

In other words, according to US sales results for the first quarter of 2022, the 5.4-inch mini failed to fight in the popularity war on US soil.

last one in line

iPhone mini to be awarded the most unpopular position among classmates, complemented by the standard 6.1-inch iPhone 13, responsible for 38% of sales; Although less popular, the iPhone 13 Pro and Pro Max outsold the iPhone 13.

So the loser barely contributed only 3% of combined sales, which represented 71% in the aforementioned quarter10% more than the previous year, which means better performance in sales of standard models and suggests more frequent replacement of phones by users.

Actually reduced user retention time of a model from three to two years and it has declined further in recent years, but weak sales suggest that most buyers are not in favor of smaller iPhones.

I’m not even talking about the iPhone 14

While it can be interpreted as a result of the failure of the Mini, the truth is that in 2022 Apple is dropping the size of the 5.4-inch iPhone and it’s definitely iPhone 14 mini will not be announced In parallel with the 6.1-inch iPhone 14, 6.1-inch iPhone 14 Pro, 6.7-inch iPhone 14 Max and 6.7-inch iPhone 14 Pro Max.

In January 2021, it was acknowledged that Apple would release an iPhone 13 Mini, despite the failure of the iPhone 12 Mini and smaller mobile phones. No less true was the truth: iPhone 13 Mini’s development wouldn’t stopDespite the low sales of the smallest model in the iPhone 12 series.

For example, in Spain, the smartphone market is dominated by big phones, and even the cheapest models are over six inches, thanks to what its users see as extraordinary advantages. But between tastes and colours, there is something for everyone. Among them are those that bet on its slim-edged design and, above all, one of the smallest mobiles in its price range.

These users form the group that the 5.4-inch iPhone 12 Mini is targeting, although the brutal laws of the market seem to indicate that this is not the best way given the unfortunate fate of the iPhone 13 mini.