In Russia, only 5% of users of household devices cleaning with the help of robotic vacuum cleaners were accounted for. In the United States, this figure reaches 20%. These data were shared with RB.RU by the Semantex search results resource analysis service.
The experts analyzed the applications and found that in the last three years there has been an increase in the market for “home assistants”. At the same time, there is a trend towards import substitution. Previously, foreign manufacturers dominated, today domestic companies bring products to the market.
To determine the leaders, the experts analyzed the search results of Yandex and Google. The study was conducted on the requests: “robot vacuum cleaner reviews”, “best robot vacuum cleaner”, “robot vacuum cleaner rating”, “robot vacuum cleaner 2023”, “what a good robot vacuum cleaner”, etc.
The most popular resources on robot vacuum cleaners among Russians in April-May 2023:
- robotobzor.ru (traffic: 51,773)
- expertcen.ru (traffic: 46,489)
- ixbt.com (traffic: 45,760)
- dzen.ru (traffic: 40,196)
- mvideo.ru (traffic: 38,888)
- ozon.ru (traffic: 36,667)
- kp.ru (traffic: 35,461)
- irecommend.ru (traffic: 31,988)
- blog.eldorado.ru (traffic: 29,341)
- technopark.ru (traffic: 21 815)
The most common type of content in search results resources is an article, a page with reviews, a catalog.
When searching for recommendations, the search results are somewhat different. Key queries when studying reviews: “robo vacuum customer reviews” and “robo vacuum reviews”.
The most popular sites when searching for robotic vacuum reviews were:
- irecommend.ru (traffic: 31,949)
- ozon.ru (traffic: 23,896)
- technopark.ru (traffic: 21 785)
- market.yandex.ru (traffic: 13,487)
- vseinstrumenti.ru (traffic: 13,162)
- dzen.ru (traffic: 12,709)
- sbermegamarket.ru (traffic: 12,345)
- dns-shop.ru (traffic: 10 930)
- woman.ru (traffic: 6,750)
- otzovik.com (traffic: 6,087)
Total query traffic is divided into two types: general and brand. A total of 130 brands were included in the sample.
Most talked about brands:
- Xiaomi Mi Robot Vacuum Mop
- Xiaomi Mi Robot Vacuum Cleaner – Mop2
- iPlus L100
- Xiaomi Mi Robot Vacuum Cleaner
- DEXP MMB-300
- Hobot Legee 7
- roborock s7
- Dream D9
- Roborock S5 Max
- Roidmi EVE Plus
Most often, potential buyers of robotic vacuum cleaners discuss cleaning efficiency, noise level, ease of operation, color, functionality, power, navigation system, and quality of wet cleaning. .
Previously, Sberbank patented the intelligent cleaning system for cleaning premises.
Author:
Natalia Gormaleva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
