Instagram details how its algorithm works: so you can use it

Through official publication On the Instagram blog, Adam Mosseri, the current head of the platform, took the opportunity to reveal some of the social network’s best-kept secrets. The post is calledInstagram Ranking Explained“, and in it The manager himself tells us how to attract more customers.according to the operation of the algorithm.

“We want to share more information about how Instagram rankings work to help people make the most of their experience and help creators understand how their content might be displayed,” Adam Mosseri comments in the post. However, one thing to be clear: there is no omnipotent algorithm that controls everything you see in the application. Actually there is more than one.

The Executive Director also took the opportunity to address shadowban, a practice whereby the reach of some users’ messages may be limited. While Instagram claims not to participate in them, they make it clear that certain content that could be considered malicious will be hidden from the platform. However, each creator can see if they have committed any violations of this style, and even appeal the decision of the moderators.

How Instagram Content Classification Works

Like it’s a country each Instagram region is governed by its own local government. The feed, stories, Browse tab, videos, and search have their own versions of the algorithm that adapt to how users use the app.

• Your channel: This is the main screen you see as soon as you open Instagram. The content you see in this section is determined by your past activities in the app, as well as your interactions with the people responsible for each post.
• Stories: On the other hand, this part takes into account your previous browsing history. Similarly, the relevance with which they appear is related to your proximity to said people and “the likelihood that they are related as friends or relatives,” says Mosseri.
• Overview tab: This is one of Instagram’s main tools for showing new content to its users. The section algorithm bases its recommendations on posts you’ve saved in the past, as well as posts you’ve liked, shared, or commented on. In addition, they will most likely come from accounts you have never interacted with.
• drums: Of course, this is the region that Instagram has devoted the most resources to in recent months. The most important predictions on which the algorithm is based are related to the likelihood that you will watch to the end, like and share the video you just watched. In addition, the ability to use or save audio to create your own content is also taken into account.

How to Use the Instagram Algorithm to Grow Your Account and Reach More People

Taking into account everything disclosed by Adam Mosseri in his publication, we managed to write down some of the best tricks for accelerating the growth of your platform account. Of course, this is not a magic recipe that will add thousands of subscribers in a matter of hours. However, it can bring a much larger audience to your content.

Reels, reels and more reels

This is the first of the recommendations, and one of the most relevant. Instagram is gradually becoming a platform focused on this type of format. If you want your account to attract new people, this is the easiest way to achieve it.. Also, be sure to use trendy songs and create content that other users can share or copy.

Interact with your followers and followers

A vital part of reaching new audiences and promoting your content is chat with people who follow you. From direct messages to comments, browsing the question boxes in Stories. The more users involved in what you post, the better. Of course, the same is true in the opposite case.

Choose the best watch to post

While curating content on Instagram makes this recommendation less and less unnecessary, it’s still quite useful. Post at the time people are most likely to see you to increase the chances of reaching a larger audience.

Creativity and perseverance

Finally, the quality and authenticity of your content is just as important as consistency when published. You don’t need a production team to work on every video or photo. However, make sure the quality is at a level that can compete with other creators. Also, be original and authentic, the person in front of the camera will be the first thing the user sees, so keep that in mind.