Yandex.Market launched the sale of furniture under its own brand in the middle price segment. Product development will be led by a team of former IKEA managers, who joined the company after the Swedish brand closed its businesses in the Russian Federation.
While you can buy sofas and beds. Until the end of 2023 it is planned to expand the assortment with furniture for the living room, kitchen and bedroom, writes Kommersant.
The company expects its own brand furniture to represent up to 10% of the category’s turnover on the online platform. By the end of 2025, it is planned to increase the assortment to 3,000 items.
Yandex.Market for the production of furniture will work mainly with Russian factories, but the company will also cooperate with manufacturers from Belarus and China.
Author:
karina pardaeva
Source: RB
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