Starting June 1, Yandex.Lavka begins to rebrand: the new logo will be a white heart on a blue background. The company will also increase the range of products, expand the network of dark stores. A service representative told RB.RU about this.
The company intends to bet on a unique assortment that will be sold only from it. For this, Yandex.Lavka will enter into exclusive contracts with local providers. The company will also introduce recommendation services that will offer products based on customer preferences.
The slogan of the first advertising campaign will be the phrase “This is life”, which will complement each creative. Going forward, the service plans to continue to experiment with formats and communications within the updated brand platform.
The upgrade will allow Lavka to stand out from other retailers in the market and meet more customer needs. The company also plans to strengthen retention of the current audience and reach a broader one.
Author:
karina pardaeva
Source: RB
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