Carmaker Jaguar Land Rover, which is restructuring its business, unveiled a new logo and identity.

Automaker JLR unveiled a new logo and identity

“The new corporate identity is designed to remove ambiguity and highlight the unique DNA of each JLR brand,” the group said in a statement.

The concern received a new official name – abbreviated JLR. It will include four brands: Jaguar and the new Range Rover, Defender and Discovery. The last three have replaced the Land Rover.

The concern announced the restructuring of the business in April 2023. Then it was reported that the Jaguar brand would cease to be a premium car manufacturer. Instead, he will focus on assembling luxury cars.

The first model should be a sedan powered by an electric GT class, it is positioned as the most powerful Jaguar in the brand’s history.


Natalia Gormaleva

Source: RB

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