TikTok and Anitta announced their newest partnership this Monday (23) to promote the singer’s “Versions Of Me” album. The ‘House of Anitta’ project will include the participation of various content creators as well as exclusive content and effects for the platform.
According to the official statement from TikTok, the event will run for two days at the singer’s home in Miami, where followers will be able to visit the rooms of the house, access playlists and revisit the stages of her career.
For Roberta Guimarães, Head of Music Content, TikTok Brazil, Anitta’s creativity and fun are what move TikTok. “We are delighted to bring all the diversity and authenticity of today’s greatest Brazilian singer to our platform,” she says.
According to the singer, creating ‘House Of Anitta’ was a unique experience. “My Versions Of Me album shows so many sides of me, and in this partnership with the great creators and platform we’ve put together, I was able to immerse even more in the universe of this project. I hope my fans have fun and play too!” she concludes by saying.
Approved content creators include Brazilian Jade Picon, Lucas Rangel, Vanessa Lopes and Luara. Some of the names featured on the list are Mexican Brianda Deyanara, Filipino-American singer Bella Poarch, Canadian Brooklynne Webb, and North American creators Spencer X, Loren Gray, Devon Rodriguez and Daniel MAC.
Follow news about the event via the creators’ profiles on TikTok, Anitta’s profile, or the hashtag #HouseOfAnitta.
Source: Tec Mundo
