Mobile phone rental: how does the smartphone rental service work?

*Written by Letícia Bufarah, Head of Marketing at Leapfone.

Someone devices It is synonymous with high prices, which has recently been the most coveted and used when it comes to your business in Brazil. In a country that still has more smartphones than its population, people have already found a sure way not to put aside the electronic lover. Thus, the passion for renting mobile phones “like new” in the Brazilian market is getting stronger.

Why is mobile phone rental service increasing so much in Brazil?

The price of the product is the big bad guy of the story. To give you an idea, for example, the base iPhone 14 costs $799 in the United States, while in Brazil it can be found on the Apple website for R$7,599.

However, eternal and dear big technology Steve Jobs is not the only one posting exorbitant prices in Brazil. For example, a high-end model from Samsung like the 128GB Galaxy Z Flip 4 goes for $999 abroad, while the price reaches R$7,000 here.

All thanks, of course, to the high value of the dollar and federal, state and import duties. By the way, did you know that Brazil is the second most charged country for Apple mobile phones and is already in the top 1? arrangement? That’s what a survey by HelloSafe in 2022 revealed.

In the survey, which mapped the price of the iPhone 14 in 31 countries, the podium was as follows: Turkey (R$ 9,544), Brazil (R$ 7,599) and Sweden (R$ 6,587). It was followed by Canada (R$4,925), Japan (R$4,889) and the United States (R$4,666). According to the same research, In our country, the price of iPhone has increased by 322 percent in 12 years.

No wonder, last year, Brazilian market records 6.31% decline in smartphone sales 18,28% at exit Feature of phones Compared to 2021 according to IDC Brasil. Revenue was R$77.09 billion, down 1.74% from the prior year. Even the sales of 5G terminals fell short of expectations.

Is a cell phone subscription worth it?

Contrary to the essence of this whole scenario, the “like new” mobile phone industry is entering a new era. Telephone as a Service. Research last year by Leapfone startup, which uses technology to give Brazilians access to the best smartphones, found some Mobile phones purchased with a subscription model only cost 38% of the applied price in e-commerce networks. In some cases, the price is almost two-thirds cheaper than the average value in the main online stores of the largest retailers in the country.

Aiming at the economy and, of course, the new habits of consumers who value services more than ever before – Netflix and Spotify say so – many users are using their devices, including the latest generation, to be a signature-only system. In this concept, mobile phones are renewed with updated parts, reconfigured and assembled according to factory standards. The refurbishment process ensures that the devices have a longer warranty life.

Plus, it’s a more accessible way of being all the time. current and also to support the environment. That means the market offers benefits that encourage sustainability, and packages that include insurance against theft and physical damage, as well as paying less to access existing smartphones. Long live circular logistics!

So, before you go looking for the next exorbitantly priced model and spend all your savings in less than a minute, why not take a look at the convenience, security, customization and real value offerings? Your wallet will definitely thank you!

Would you like to learn more about the smartphone rental model? So keep an eye here Technology World For more articles on the subject!