More than half of Russian women (57%) who are engaged in business in the field of commerce conduct their business on the Internet. Of these, one in three (33%) works only online. Such data was shown by a study conducted by Yandex.Market and the NAFI analytical center.
Nearly a quarter of respondents (24%) combine online and offline trading.
Why do women in Russia start their own business?
- To work on their own (64%)
- For financial independence (43%)
- For extra income (36%)
Marketplaces and social media are the most popular online trading channels. Most prefer markets, as they cover a wide audience (72% of respondents), help trade in different regions of the country (63%), receive customer orders (55%).
What do women sell in the markets?
- Clothing, shoes and accessories – 39% of respondents
- Household items – 25% of survey participants
- Children’s products – 19% of respondents
- Food products – 13% of the entrepreneurs interviewed
- Products for animals – 9%
- Repair Goods – 7%
Geography
Most of the women who have e-commerce businesses live in the Central District (20%). In second place is the Volga district (16%), in third place are the South and North Caucasus (total 13%). The Northwest District ranked fourth (11%).
The average age of female e-commerce entrepreneurs is 36 years old. Most of the respondents are married (73%), more than half have children (59%). One in seven survey participants made online sales when she was on maternity leave (14%).
goals and aspirations
The most popular areas that women are looking to master are online marketing (44% of respondents), selling in marketplaces (31%), creating and launching their own online store (28%), maintaining of pages on social networks (25%), trade on international online platforms (22%).
The study was conducted among women who work in the field of Internet commerce. The experts analyzed the responses of 800 participants. Respondents live in Russian cities with a population of more than 100,000 people.
Author:
Natalia Gormaleva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
