TikTok Now: BeReal rivalry will be discontinued

Launched last year to compete with the highly successful BeReal, TikTok Now To be terminated by Chinese video app. Users from various countries started receiving warnings about the vehicle decommissioning this Tuesday (27). Border.

As screenshots shared by some on Twitter show, the notice simply states that the company has “updated the Tiktok experience and terminated TikTok Now.” No explanation was given as to the reasons that led to such a decision.

Available since September last year to promote “authentic and spontaneous connections”, It now allows you to broadcast the unique moments of the day using the front and rear cameras of the mobile.. The tool supports videos up to 10 seconds in addition to photos.

Read more: ‘Telegram Stories’: new update releases feature expected by users

TikTok kills BeReal clone TikTok Now pic.twitter.com/8uPn88HQV4

— Matt Navarra (@MattNavarra) 27 June 2023

In the United States, the functionality is natively integrated into the social networking application. But in other markets, the feature has earned a special app that must be downloaded separately for the user to enjoy BeReal’s competitor service.

Decline in popularity?

The reason for TikTok Now ending was not disclosed in the notice sent by the Chinese app. But it is estimated that The decline in BeReal’s popularity may have influenced ByteDance’s decision.did not say when the feature will stop working.

a report published by New York Times In April, he points out that BeReal lost 61% of its users between October 2022 and March of this year, falling from 15 million to just under 6 million; these figures are disputed by the French app, which claims to have 20 million daily active users. In addition to the Chinese platform, Snapchat is also rolling out a similar feature, while Instagram is testing it.