The MyTracker analytics and attribution system has released a free Insights tool, whose ML models allow you to create a portrait of a site’s or app’s active audience based on their interests and other characteristics. This is indicated in the message VK (develops MyTracker).
The tool analyzes the audience by geography, interests in various topics, education level, employment, marital status, and others.
Graphs allow companies to assess how user interests change over a period of time and adapt a site or application to new needs. Aggregated audience data may also be used in advertising campaigns; for this, you need to integrate the MyTracker account with the VK advertising platform.
Information about the active audience is updated every day and is available in the Insights block in the reports section of MyTracker.
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Source: RB
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