Elon Musk Demands More and More Features for Twitter in the Face of Growing Threads Threat

With over 100 million registered users, Threads is positioned as an unprecedented threat to Twitter today, and Elon Musk knows it. Therefore, he wants to see the reaction of his employees in order to neutralize the furore over the platform launched by Meta.

In a new email sent to Twitter workers, Elon Musk told them that companies need to “run better features faster than ever”. Journalist Zoe Schiffer Platformer, had access to the message and noted that while the mogul didn’t mention Threads, the statement makes it clear that the new social network won’t go unnoticed.

It is not yet known what new features of Twitter Elon Musk intends to stop the advancement of his rival based on Instagram. Keep in mind that the San Francisco, California-based platform is having a hard time.

The company’s recent measures, such as a daily tweet limit for those who don’t pay for Twitter Blue, have proven wildly unpopular. Moreover, with the assumption Linda Iaccarino as a CEO, they seem to be focusing much of their efforts on bringing back lost advertisers rather than improving their product.

Elon Musk and Twitter do not want to lose the battle with Threads

It is clear that Twitter’s problems did not arise with the advent of Threads.. However, Elon Musk was relatively comfortable, despite the ongoing debate over his decisions on the social network, or the constant threat of user exodus to alternatives like Mastodon or Bluesky. But with the introduction of the new Meta offering, the story has changed.

In fact, Twitter traffic has started to drop ever since Threads entered the scene. A recent report showed that bird social network visits fell 5% in the first two days after the appearance of a competitor on Instagram. This may sound like a little, but we are talking about platforms where these types of movements reach millions of people. No wonder the links to threads.net they will be censored on Twitter.

Whether Elon Musk likes it or not, the influence of Threads is clear. Even from Twitter try to blow the foam on the excitement of the public. Yesterday, for example, a very eloquent message on this subject was left by Linda Iaccarino. “I don’t want to leave you guys in a rut… but Twitter, you really outdid yourself! Last week we had the busiest day since February. There is only ONE Twitter. You know that. I know it”, tweeted.

We’ll have to see how Twitter reacts to Elon Musk’s request to start rolling out better features, faster. A wave of changes in the social network is coming? It is assumed that one of the next major additions to the social network will be audio and video calls. Although recent teaser this function has been overshadowed by a proposal for a “penis size contest” that Musk wants to run against Zuckerberg.