Threads has lost 70% of its daily active audience since its launch two weeks ago. The time users spend on the social network has also decreased, from 19 to 4 minutes a day. Mark Zuckerberg launched a Twitter-like social network on July 6; in a few days, the number of registrations reached 100 million.

Threads lost 70% of its daily active audience

The number of daily active users of the Threads social network has dropped to 13 million people. The drop from the peak of audience activity, which was recorded on July 7, amounts to 70%, according to The Wall Street Journal.

Threads is also rapidly losing the time users spend daily on the social network: The average number of minutes users spend online has dropped from 19 to 4 per day.

At the same time, Twitter maintains average figures for itself: the social network is visited daily by some 200 million users, who spend an average of 30 minutes a day on it.

Mark Zuckerberg launched Threads on July 6. By July 10, the number of registrations on the social network reached 100 million.

Threads is a communication app where you can post text posts and attach links, photos, and videos to them. Just like on Twitter, posts can be liked, commented on, and shared with other users.


Kirill Bilyk

Source: RB

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I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.


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