WhatsApp a registered Significant increase in the participating user base in the first quarter of 2022. Money TransfersIt was published last Thursday (26).
According to the value transfer services benchmarking platform, Meta’s messaging app, 41% growth in user engagement in the first three months of this year. Evolution is about the large numbers of people accessing the service every day.
Defined as “authorized users” by the study, they represented about 55% of the monthly active user base during this period, up from an average of 39% in the first quarter of 2021. Another detail highlighted in the report is that 18-year-olds are responsible for this progress, which is equally noticeable on Facebook and Instagram, up to 34.
HE Increase in the base of engaged WhatsApp users According to the company, it may have been fueled by the war between Russia and Ukraine. People turned to the app to securely communicate in the midst of conflict and took advantage of features such as: end-to-end encryption.
Competitors are also growing
Other messaging apps also saw engagement growth in January, February, and March, according to the survey. Japanese platform Line increased the number of advanced users to 45%, while the number registered in 2021 was 35%.
reporter The number of people accessing the app daily, an audience representing 16.4% of its base during the period, and telegramWith 15.5% participation.
The survey also shows the growth of rival WhatsApp apps in the US, which had a 14% market share in 2020 and is now rising to 22%. Metaservices is the absolute leader with 78%.
Source: Tec Mundo
