According to insider information, the new nomenclature will be presented at the end of September.
Note that earlier, in April 2023, it was learned that Duracell shareholders decided to terminate all contracts with Russian counterparties and leave the domestic market.
But business interests apparently prevailed and the company decided to return. The management of the Russian representative office of Duracell decided to leave the American company and rebrand.
Instead of the usual logo with a pink bunny, the new Opticell brand will use the image of a red bear, symbolizing Russia’s strength and power. This move will likely highlight the new brand’s independence and commitment to the Russian market.
Source: Ferra
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