Threads will launch its web version to try to compete with Twitter and stop user churn

Web version of the theme It will be released this week, he assures. Wall Street Magazine. With such a deployment, the meta app will try to recover users who left the social network in bulk and abruptly after an overwhelming debut across all accounts.

The Instagram-related app debuted in the first week of July with a very similar mechanic to X (Twitter). That is, with short text publications as the epicenter of the proposal. It should be noted that so far Topics were suggested through mobile applications on iOS and Android. This limitation will change in the coming days with the release of the browser version.

The option was highly requested by users and Meta responded to the request. Recently, Mark Zuckerberg, the company’s CEO, said that the web version of Threads will be coming “in the next few weeks.” For his part, Instagram chief Adam Mosseri also spoke about the plan. “We’re working on it! We’re running the internal version for a week or two. However, it still needs to be worked on before we can open it up to the public,” he recently replied to a user who asked about the option.

The web version of Threads seeks to recover users who have left the social network

As we noted earlier in hypertextnew meta app passed From fame to woe in less than a month. The social network quickly gained popularity, surpassing 100 million subscribers in five days. That success was short-lived: According to Sensor Tower, the platform shut down in July with an 82% drop in user base.

In addition, the analytics firm noted that the social network that competes with X (Twitter) has peaked at 44 million active users just days after launch. A few weeks later, the number dropped to 8 million. This decrease affected the time spent in the application and the average number of daily hits. Within this framework CNN He noticed that the number of Threads users is decreasing by 1% every day.

launch the web version of Threads will help the application catch up.. This is one of the various strategies Meta is trying to get its new social network back on track with after its initial and successful launch. In addition, American technology has added feed chronological, automatic translation function and an option similar to Twitter retweet. It is also expected to include an improved search system within the platform.

Early Threads entries

In an internal meeting, the details of which he agreed to ReutersZuckerberg turned to the sharp loss of users in threads. “If you have over 100 million people registered, it would be amazing if all of them, or at least half, remained. We have not yet reached this,” he said on this occasion. In addition, he pointed out that falling is a “normal” reaction.

With the aforementioned “holding hooks” – new features in the social network – the Californian company intends to take advantage of a number of records that portend a good future:

• The tool reached 2 million downloads in the first two hours after launch.
• After five hours on Google Play and the App Store, the number of downloads exceeded 10 million.
• Within 24 hours, the number of registered users exceeded 30 million.
• As we stated earlier, Threads’ 100 million user barrier was passed in five days. By comparison, ChatGPT reached that amount in about 60 days after its debut last November.

Mark Zuckerberg’s optimism about the future of Threads

The web version of Threads is part of Meta’s effort to bring the social network into competition with X (Twitter), as well as alternatives like Mastodon and BlueSky. In such a context, developers will also have to add new and unique features. However, it is quite possible that the new meta-network will regain its position and become a habit for users, the main variable, so that success will not be temporary, but, on the contrary, will be maintained over time.

The company’s CEO pointed in that direction when he announced his optimism about the future of Threads. “The initial growth was off the charts, but more importantly, tens of millions of people are now returning daily,” Zuckerberg said. “This is much more than we expected. For the rest of the year, the focus is on improving fundamentals and retention.”

Referring to his firm’s other successful initiatives, including Instagram Stories and Reels, Zuckerberg concluded, “We’ve implemented this game many times, and I’m sure Threads is on the right track, too.”