This is a possible violation of the Children’s Online Privacy Protection Act (COPPA). Groups, including Fairplay and Common Sense Media, have raised concerns about YouTube’s ad targeting practices, citing ad campaign data showing personalized ads being placed on children’s channels despite YouTube’s claims for COPPA compliance.
Child advocates remain skeptical, although Google spokesperson Michael Akiman says ad personalization is not allowed on content aimed at children.
A Fairplay study uncovered 1,446 instances of targeted advertising on children’s channels. Lawyers are calling for a thorough investigation and action, including large fines (billions of dollars) if violations are confirmed.
Source: Ferra
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