One in ten businessmen is unaware of the penalties for not labeling online advertising

30% of entrepreneurs in Russia do not know the details of the updated law on advertising, which provides for penalties for not labeling online advertising, and 10% do not know about the introduction of these penalties at all. This is clear from the results of a survey carried out by the Kokoc Group, which was attended by the company’s clients, representatives of small and medium-sized companies.

One in three respondents do not understand how to act in connection with the entry into force of amendments to the federal law “on advertising.” At the same time, 10% of those surveyed believe that they will need to tag the materials sent to their own databases with CRM marketing tools, although this is an erroneous opinion, they point out in the Kokoc Group.

Only 47% of those surveyed fear punishment for breaking the law. 27% do not believe in the reality of the fines imposed until they see the effect of the law in practice.

According to the updated law on advertising, all online advertising displayed in Russia must be flagged and reported to a single system 20 days after display. Advertising must be labeled by Russian companies and foreign companies that advertise in Russia.

For violation of the law, fines will be: for natural persons from 2,000 to 2,500 rubles, for officials from 4 to 20 thousand rubles, for legal entities from 100 to 500 thousand rubles.