Facebook and Instagram would make paid versions to avoid seeing ads

can score a goal paid versions of Facebook and Instagram in Europe. Report from The newspaper “New York Times mentions that the tech giant is considering offering a paid, ad-free version for those living in the European Union. Thanks to this, the company will remove the fears of regulators, who have not stopped applying sanctions against it for several months.

According to sources, paid versions of Facebook and Instagram will allow European users to use apps without ads. Payment models have been considered before, albeit for a different motivation. A year ago, it became known that Meta was analyzing the possibility of offering a model freemium on Facebook, WhatsApp, and Instagram as a solution to a hypothetical scenario in which ad revenue plummeted.

That changed in January 2023 when the Irish Data Protection Commission fined Meta €390 million. Company forced users to accept personalized ads within Facebook and Instagram. By agreeing to the terms of use for both apps, people gave Meta the green light to collect their data to serve targeted ads in violation of the GDPR.

A new paid version of Facebook and Instagram would solve the problem as Meta will not use its normal methods to display ads. Those who live in Europe and pay for the service will be able to use the apps without advertising every two or three posts. He the subscription model will be optionalso those who don’t want to pay a dime to Mark Zuckerberg will have the alternative of continuing to use the free versions.

It is not known at this time the availability of these applications or the monthly fee that users have to pay.

Paid Facebook or Instagram is the last option for Meta.

One of the most frequent Facebook and WhatsApp hoaxes is the one that warns that Mark Zuckerberg will charge you for using them unless you share a message 40,000 times. Although paid versions of applications They have always been on the radar of users, they are the last option on the list of meta to generate income.

Company always chose the free model with ads, which reports the earnings of millionaires every quarter. Meta is the latest company to resist opening memberships to avoid ads on their platforms. hundreds of millions of user data they justify shareholders’ forecasts, albeit not for long.

Following the adoption of the General Data Protection Regulation and the new Digital Services Act, technology companies have been forced to change their strategy. Unlike the US and other regions, the European Union has put an end to the predatory practice of profiting from these people.

Only in May, people led by Mark Zuckerberg were fined 1.200 million euros for violating user privacy. The European Data Protection Board has severely penalized Meta for misusing its customer data in targeted advertising and has given it 6 months to resolve the issue.

It is quite possible that paid versions of Facebook and Instagram are being raised as a temporary solution assuage regulators’ concerns. Meta is unable to launch Threads in Europe at this time because its data practices are against applicable law.