In the interview, he emphasized that artificial intelligence opens new horizons and opportunities that can change the current market dynamics.
According to Amon, the company plans to present significant technological breakthroughs in the mobile field at the upcoming Snapdragon Summit. Although the exact timing of this process is unknown, it is certain that these innovations could usher in a new smartphone update cycle.
Global smartphone sales will fall 11.3% in 2022, reaching their lowest level since 2013, according to research firm IDC.
Consumers have become less inclined to upgrade their devices because they cannot see significant differences between new and old models.
Amon also noted that Qualcomm is following its own path in the development of artificial intelligence, unlike the approach of NVIDIA, its main rival in the semiconductor industry.
While the latter focuses on applying AI in data centers, Qualcomm aims to integrate AI into personal devices such as smartphones.
Source: Ferra

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