Online cinema revenues from the sale and rental of films and TV series fell by 2% of the total revenue of video services at the beginning of 2023. This is a record low. A year earlier, the figure was 9%, and in 2018 – 38%.
The drop in revenue in this segment is due to the lack of Hollywood new releases from video services.
At the same time, in the first half of 2023, the video services market grew by 30% to 42.3 billion rubles. 90% of these funds come from the sale of subscriptions, 8% from the sale of advertising.
Russians began to practically buy films on the Internet
This is due to the lack of video services for Hollywood releases, experts say.
www.vedomosti.ru
Source: Iphones RU
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