This innovative initiative is an experimental studio that will use various artificial intelligence models, including open technologies and the company’s own developments.

The studio will use generative technologies to promote animation, virtual presenters and special projects. All of this opens new horizons for the media industry, reduces costs and accelerates the content creation process.

The investment volume of the project has not yet been announced, but its potential is already arousing interest.

The technologies developed by Gazprom-Media will be useful not only for its own channels and the RuTube platform, but also for external customers. The company plans to offer its innovations to banks, government agencies and media advertising businesses.

Source: Ferra

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