On September 14, the largest chain of hardware and electronics stores is restoring: for the first time in 18 years of operation on the Russian market, it updated its logo, as well as the stylistic and semantic structure of the brand.
The black and pink logo with a colon in the middle is a thing of the past. From now on, the logo looks more complete – the word has been restored: it is made without capital letters, the colon has been moved to the end. This symbolizes the transition of stores to a new format, flexibility and openness to experimentation.
It was and became
Considering that, in addition to traditional Apple gadgets, you can purchase equipment and electronics from various manufacturers online, changing the logo and brand concept seems like a logical step.
The first updated store of the chain has already opened in the center of Moscow at the address: Neglinnaya, 8/10. We visited inside and are in a hurry to share photos of the interior with a wide selection of gadgets and accessories that will appeal not only to any techie, but also to ordinary electronics lovers.
According to the President of Inventive Retail Group Tikhon Smykov, the new image talks about the changes in the network that have occurred in the business over the past year and a half, and at the same time maintains the commitment to our prices and conditions.
Today, the consumer is looking for new technologies, and the task of his restoration is to help him choose the best solutions on the market, gain a qualitatively new experience and get maximum pleasure from purchasing and using modern gadgets.
– Tikhon Smykov, President of Inventive Retail Group
A gadget lover’s paradise in Moscow
In the store you can find the most products from well-known and trusted manufacturers such as Dyson, Xiaomi and others.
Experts restore: they carefully select the best for their stores, control all stages of delivery and certification, so that you and I can be confident in the quality and position of any of the products presented in the assortment.
New stores will open on an area of 150-200 m2 (currently the average area of operating stores today is 100 m2). The company is confident that this format is more convenient for the client.
The hall will feature a larger amount of equipment in an open display, all equipment will be connected, and any visitor will be able to evaluate its capabilities and functionality. The display of goods will be changed as quickly as possible depending on the network voltage – any area in the store can be transformed in one day.
So he comes to feel the new products from Apple and other brands in the newly opened new restoration: in Moscow on Neglinnaya, 8/10. And if you’re lazy, you can walk to the European shopping center, where the pavilion has been restored: it’s already working in a new format.
The next opening will be a store in the Afimall shopping center, and within a year the corporate identity will be updated in all retail outlets of the chain in all 90 stores represented in 22 cities of our country.
Source: Iphones RU
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
