These new products not only stimulated competition in the mid-price segment, but also forced NVIDIA to reconsider its pricing policy.
Immediately after the release of new products from AMD, NVIDIA began to reduce the cost of its analogues (RTX 4070 and RTX 4060 Ti 16 GB). The price of the first fell by 8%, the price of the second fell by 10%.
It was also seen that the prices of more affordable models such as RTX 4060 and RTX 4060 Ti 8GB decreased by only 3%.
This price cut occurred due to the lack of serious competition from other AMD models. For example, the price of the Radeon RX 7900 XTX dropped by only 2%, and the price of the Radeon RX 7900 XT increased by 5%.
Source: Ferra
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