As the new academic year begins, students are becoming increasingly interested in various gadgets and tools that will help them in their studies. According to Yandex Advertising research, last year demand for educational tools such as voice assistants increased by 43%, timers for studying by 25%, chatbots by 19%, music for studying by 13%, and interactive whiteboards by 13%. – by 14%.
A particularly interesting fact is that 45% of schoolchildren regularly use voice assistants for educational purposes. They turn to voice assistants for support in their work and are often looking for a specific brand of voice assistant.
September is the time when parents and students choose educational platforms and activities for the new school year. Interestingly, school branding played an important role in selection, with 87% of queries regarding children’s education containing the name of specific schools. Investments in advertising for children’s education have increased by 70% since the beginning of the year, due to the active digital presence of schools.
Apart from gadgets, school children are also showing interest in IT field and programming. Searches for children’s programs show increased interest in programming languages such as Scratch (+30%) and Python (+16%). While the popularity of courses to improve children’s games increased by 10% compared to last year, interest in Roblox for children increased by 102%. All this shows that schoolchildren and their parents are increasingly focusing on studying IT, including animation, 3D graphics, graphic design and web design.
Source: Ferra
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