Ozon launched the Ozon Data service, which allows third-party players in the retail market to obtain analytics to assess consumer demand and analyze online categories. This is stated in the market message.
The platform notes that, for the first time in the online commerce market, complete sales data will be available directly from the leading player, bypassing third-party analytical services.
Ozon Data generates reports based on big data from 300 thousand companies and 200 million products on the site.
What you can do using the service:
- evaluate the presence of products in the e-commerce market and the prospects of the selected category online;
- determine the optimal structure of sales channels and assortment matrix;
- adjust loading filters: for example, evaluate sales in both macrocategories and subcategories;
- Later they will add another filter: sales by region.
Any company can access market analysis, regardless of whether it is registered on the site or not. The service worked in trial mode for two months. The cost of use depends on the size of the category, the minimum fee is 5 thousand rubles.
Author:
Anastasia Marina
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
