Apple is trying to replace Google with its own search engine for iPhone and Mac

Apple has been planning to launch its own search engine to replace Google on its devices for years, and premiere apparently closer than expected. The guarantor is journalist Mark Gurman, who announced new details of the project on Sunday the 1st.

According to analyst Bloomberg, Apple is already testing the first version of its search engine, It may become the iPhone’s default search engine in the future. The technology, known within the company under the code name “Pegasus”, is also available in some of the company’s applications.

Bringing greater precision to results, the tool appears more clearly in Spotlighthelps you find files, emails, and documents, among other content. The platform recently started to display web results for searches and direct users to sites that answer their questions.

According to Gurman, these results have been provided by both Google and Microsoft Bing at different times since Apple began testing previous versions of macOS and iOS. Besides, technology is used to help Siri make internet searches.

More money for Apple

Apple’s eventually own search engine could bring other benefits to users as well as greater accuracy. According to the report, mechanism strengthened privacyIt complies with the Cupertino giant’s strictest standards regarding the protection of users’ personal data.

Since the tool was developed by big technology itself, provides even greater integration with the brand’s device and operating system, providing a smoother experience. Another advantage is that the search engine is personalized to each person’s needs.

Change iPhone’s default search engine too can make the company more money. According to Gurman, Spade will lose the approximately US$8 billion per year (R$40.5 billion at today’s exchange rate) that it initially received from its partnership with Google, but in return it will be able to make much more profit from advertising by managing its own solution.

In that case, There’s no set deadline for the launch of Apple’s search engine.