The company plans to introduce new requirements for email senders to reduce spam, improve email security, and make it easier to unsubscribe from commercial mail.
All of these requirements will apply to people who send more than 5,000 messages per day on Gmail and will go into effect as of February 2024.
One of the most important changes will be the introduction of a clear threshold for spam mail. Google currently recommends keeping spam levels below 0.3%, but this will now become mandatory.
This will help reduce the number of spam emails in your inbox.
Additionally, senders of bulk emails will be required to provide Gmail users with the ability to unsubscribe from commercial mail with one click. Unsubscribe requests must be processed within two days.
Source: Ferra
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