This neural network can now generate not only descriptions but also titles for products. In order to receive a quality description, it is sufficient for sellers to provide basic information about the product such as type, brand, model and other features.

The main purpose of this feature is to help sellers highlight key product features in the headline.

This is especially important because the correct description of a product is of great importance for Yandex.Market algorithms. In particular, the position of the product card in search results depends on the quality of the description by 27.5%.

The personal preferences of the user, which constitute 25.5%, are also taken into account in the ranking algorithm.

That’s why Yandex focuses on automation and content quality, providing sellers with tools to improve their product offerings on the platform.

Source: Ferra

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I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.


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