Spotify announces integration with Patreon, now allowing you to deliver exclusive content to subscribers

Spotify announced an unprecedented integration with Patreon. Now creators will be able to distribute exclusive content to supporters on the streaming platform.

The solution is an interesting alternative for podcasters who create episodes only for subscribers, for example. Content creator with integration You can link your account on the streaming platform to the financial support service providing paid materials.

According to Spotify, exclusive distribution to subscribers is “just a few clicks away.” However, the company did not go into detail about how the process took place.

“Spotify’s partnership with Patreon underscores our commitment to giving creators more power and choice and giving listeners access to different types of content,” said Gustav Söderström, Spotify co-president and chief product and technology officer.

“Many podcasters use Patreon to connect with their fans, and for the first time they can link their accounts so listeners can access and listen to these shows on Spotify,” he added.

Patreon is a crowdfunding platform focused on creators. Inside that, viewers can financially support their favorite authors in exchange for exclusive content, video mentions, and other great bonuses.

Essential Solution for Podcasters

Previously, to provide exclusive episodes, creators had to opt for workarounds such as uploading to alternative platforms. Now thanks to the integration with Spotify this is no longer necessary because the service may only forward material to paying customers.

Being easier to target custom content will also increase adoption of Patreon as a monetization tool. Content creators may find it a more interesting option to reach their audience.

In addition to support, creators can promote their Patreon accounts in a special banner on the platform.

Spotify in the announcement No detailed information was given about the availability of the new vehicleand will not reach all countries.