Chinese manufacturers of smartphones, tablets and other electronic products Tecno and Realme intend to open brand stores in Russia. The first points may appear as early as 2024.
A brand’s offline presence should increase audience trust and loyalty, according to market participants surveyed by Kommersant.
Xiaomi, Samsung (the stores of both brands are developed by Inventive Retail Group) and Huawei already have official stores in Russia. In January, Honor and Xiaomi began looking for employees in Russian offices. At the same time, both companies partially reduced their work in the country after the start of the special operation, Honor cut off supplies.
- The share of Chinese smartphones in the Russian market reached 70% in April 2023. Chinese-made products are popular amid a reduction in supplies from Korea’s Samsung and the American Apple; Now the market leaders are the Chinese Xiaomi and Realme.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
