Unlike some AI models, it is trained only on images owned by Getty. This approach ensures that the AI tool does not create third-party intellectual property or deepfakes because it does not link to external content.
The goal of Getty’s tool is to offer customers an AI generator that doesn’t pose any copyright risks. The company has promised to cover customers’ legal costs in case of any legal issues arising from AI-generated images using Getty’s tool. To reward authors for their contributions to training data, Getty uses a fixed model that takes into account the percentage of the training set represented by an artist’s content and licensing performance.
Getty Images will continuously monitor how customers use the AI tool and adapt its creative pricing practices accordingly.
Source: Ferra
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