Target must invest in cheaper headphones to compete with Apple glasses

To compete with Apple, Meta must launch uncontrolled, cheaper virtual reality headsets. First devices to follow this model It should be presented next year. The information comes from the analyst at: BloombergMark Gurman.

In the latest issue of the Power On Newsletter, Gurman says Meta’s plans have changed with the launch of Maca’s mixed reality glasses, Apple Vision Pro. The company feared that its rival, led by Tim Cook, would become the center of attention in the segment, just like in mobile phones.

Now Meta will direct efforts towards practical uses with headphones. The company will bet Something more useful for daily life like productivity and games.

To achieve this, Meta plans to make the next launch, currently known as “Ventura”, even cheaper. Fabrication It will also be revised to make it more comfortable without losing screen resolution.

Another important point of this new device there would be no controls. All interaction with the user will occur with hands or separately purchased additional peripherals, just like on the Apple device.

Challenging debate in augmented reality

For now, information about Meta’s plans are rumors and may change at any time. Still, they reinforce that Mark Zuckerberg is sensitive to market movements and has no intention of leaving Apple alone in the industry.

Still, the virtual reality glasses segment is very small, practically a niche. Even the Apple Vision Pro has not been officially released but is expected to be available in early 2024.

On the other hand, Meta has been competing alone in the market for years behind the Oculus brand. In June, the company introduced the new Quest 3 model, the successor to the Quest 2, one of its most popular headsets.