MTS is implementing a new project in Telegram that will allow Russian companies, including small and medium-sized businesses, to create targeted ads taking into account the interests and location of messaging users. According to the operator’s press service, this service provides flexible configuration, which includes geographical and interest targeting, as well as targeting Telegram segments and groups.
MTS allows you to launch an advertising campaign with any budget amount, and the cost is determined in Russian rubles. Low prices starting from 90 kopecks per message are available for small and medium-sized businesses.
The company also gives advertisers access to standard Telegram tools based on Big Data, including targeting capabilities by channel, category, interest and geographic data. It is worth noting that Telegram is Russia’s leading messenger with a large audience, and this project opens new opportunities for companies that want to reach their target audience on this popular platform.
Source: Ferra
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