The MTS digital ecosystem, in collaboration with the Russian premium fashion brand FABLE, has developed a limited collection of clothing for people in the world of technology. You can purchase the capsule starting October 24 in the online store and in the official FABLE stores and at the corner of the Tsvetnoy department store in Moscow.
The first unisex capsule consists of t-shirts and zip-up sweatshirts. When creating clothes, pigment coating technology was used, which made it possible to achieve the effect of a smooth gradient in the characteristic colors of the ecosystem. On the front there are embroidery of the MTS and FABLE logos, and the accent on the back is the True Tech inscription, because the collection was inspired by the philosophy of this IT community.
“We are developing the True Tech community for those people in the IT world who want to solve interesting and ambitious problems and create innovative products. A collaboration with a modern brand whose audience is very similar to ours: bold, bright, focused on technological development is an excellent addition to the idea of the True Tech community and a sign of participation in the world of technology.”– First Vice President of MTS Technologies Pavel Voronin.
The first to receive the collection as a gift are MTS employees for significant achievements in their work, active members of the MTS IT community, as well as participants in the referral program: if the recommended IT specialist has passed the trial period, both the new employee and the colleague who recommended him will receive branded clothing (in addition to the bonus).
Author:
Irina Pecherskaya
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
