Twitter (X) is preparing to compete with YouTube and LinkedIn

Elon Musk plans to compete YouTube and LinkedIn. The owner of Twitter told his employees that both platforms will competition in the not too distant futurestating that they will develop new services to integrate them into X. The idea of ​​a single application is still in the mind of the tycoon, who a few days ago implemented video calls on the social network.

According to a report from BloombergElon Musk and Linda Yaccarino, CEO of X— They held a meeting with all their employees to celebrate the first year according to the new mandate. Twitter executives noted progress over the past 12 months and said the company is poised for growth. According to Musk and Yaccarino, the company has experienced a decade of innovation in just one year.

Managers noted YouTube and LinkedIn as future competitors X. The managers did not provide more information, but there are functions on the platform that give us a hint. Verification for companies allows you to post job offers directly to X, a feature that could steal market share from LinkedIn.

On the other side, Video became Elon Musk’s obsession. X engineers have improved video recommendation models and the quality of live broadcasts. Musk himself experienced the latter during a live broadcast Diablo IVopening the door to speculation about whether Twitter will become an alternative to Twitch.

The company’s strategy is not limited to video or a job platform. Leaders also expressed interest in launch a news service called XWirewhich will distribute press releases starting in 2024.

Achievements of Twitter under Elon Musk

While the most surprising change in Musk’s first year was the new name, the company made significant changes to the platform. IN post made on blog Xemphasized Linda Yaccarino advances in freedom of expression, security and countering disinformation. The CEO noted that Twitter has a base of 500 million monthly users, as well as 1.5 million daily active subscribers.

“Our extremely loyal users spend most of their lives on X. […] driven by the growth of our video and community products,” Yaccarino said. “Today, the average user spends more than 32 minutes of their day on X.” The executive emphasized that they encourage quality content while fighting spam and bots.

According to Yaccarino, X returned 90 of the 100 advertisers who invested the most in advertising. “Our willingness to listen and take action to ensure brand safety has been recognized by the advertising community,” he said. This information contrasts with data from analytics company Guideline, which reports ad sales are down 54% compared to September 2022.

The director said they maintain dialogue with outside groups to stay aware of potential risks and maintain safety. Yaccarino mentions the Anti-Defamation League on this list.the same one that Elon Musk threatened to sue and who he accuses of “trying to kill the platform” for considering it anti-Semitic.

Although the prospects seem difficult, Linda Yaccarino promised 2024 with new features in X. News and paid services, as well as improved search, will appear next year. “This product innovation and business momentum is underpinned by one of the most rigorous corporate restructurings in history,” the CEO said.